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“…More chose the monthly contract and only went to the gym four times a month. As a result, they paid 70 percent more per visit than they would have under the plan they rejected. Why? Because people are too optimistic that they can become gym rats, which would make the monthly package “worth it.” Silly them. You might call this behavior “laziness.” Economists prefer “hyperbolic discounting.” This is the theory that we pay more attention to our short-term well-being and “discount” rewards that might come further down the road.” -Derek Thompson (vb) to get down on a knee and start praying, even if everyone else around you is doing something completely different. Strongbow Neon Night Surfing Bondi (by StrongbowCiderAus for Elissa) Nike+ FuelBand (by nike) Treadmill Dancing Queen (by orangechevy78) “If you spend a lot of time driving, in addition to listening to the radio or making phone calls, in the future you will be able to undertake a small health check. Together with researchers from the BMW Group, scientists at the TU Muenchen Chair of Micro Technology and Medical Device Technology (MiMed) directed by Professor Tim C. Lueth have developed a system that monitors vital signs such as heart rate, skin conductance and oxygen saturation in the blood via simple sensors in the steering wheel.” (Source: sciencenote)
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