(via spatula)
Did you have to manipulate the font in anyway to create a perfect arrow? Yes, indeed. I was studying Univers 67 (Bold Condensed) and Futura Bold, both wonderful faces. But each had its potential limitations downstream in application to thousands of FedEx media, from waybills and embroidered courier caps to FedEx.com and massive signage for aircraft, buildings and vehicles. Moreover, neither was particularly suited to forcing an arrow into its assigned parking place without torturing the beautifully crafted letterforms of the respective faces. To avoid getting too technical here, suffice it to say I took the best characteristics of both and combined them into unique and proprietary letterforms that included both ligatures (connected letters) and a higher x-height, or increased size of the lower-case letters relative to the capital letters. I worked these features around until the arrow seemed quite natural in shape and location. 
trendd: “If you can’t see your logo from space, then how are you going to advertise to aliens? I like this idea as an interesting talking point for brands, but as soon as everyone is doing it, it won’t be cool anymore. I am a little surprised that more companies haven’t been putting their logos on their roofs. Even Google doesn’t have theirs up, but they do have a TON of solar panels (which is awesome), so you’ve got to give them props for that. There are three brands in this set, Firefox (Google Map), Coca-Cola (Google Map) and the one that is the clearest and most easy to recognize would have to be KFC’s (Google Map). They have a little bit of a history for putting their mark on the ground, as well as some other “out there” marketing stunts. I absolutely LOVE that their ad is so close to Area 51.” 
“Some people already think Kansas is a joke. But today, April Fool’s Day, the folks at Google weren’t kidding when, to honor the Kansas capitol, the company changed its on-line logo, just for one day.” (via) “Google employees once known as “Googlers” should now be referred to as either “Topekers” or “Topekans,” depending on the result of a board meeting that’s ongoing at this hour. Whatever the outcome, the conclusion is clear: we aren’t in Google anymore.” (via)
Logo
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