“Think about relationships. Create a plan for Facebook that is measured in years, not weeks or months. This will be hard, because agencies and brands will need to work together in new ways. New types of contracts, new types of engagements without a middle or an end. Be patient. Create the best first date you can, then create the best second, third and fourth dates you can, and take it from there. Have lightweight interactions with people. Be flexible. Be responsive. And stop trying to sleep with your fans on the first night.” - Paul Adams
