“Because of the tight focus of the LEDs, and their relatively short range, the effect on images is striking: the foreground is cool in tone and lit with hard, directional light; the background appears much warmer, even though it is often darker in exposure. There are two distinct colour temperatures in the same image – unlike in images produced by bare flashguns, where the flash saturates the entire image. Such images draw the eye to the object illuminated by Ringlight’s light.” (via Ringlight - Projects - BERG) 
Marilyn 
Elephants from Above “Matt Frondorf drove from the Statue of Liberty to the Golden Gate Bridge. Mounted on his passenger side window was a Canon T-90, hooked up to his odometer and clicking off a frame for each mile of the 3304 mile journey. He didn’t drive at night. The result is American Mile Markers, a timeline of photos and composite videos that spans the country. Frondorf calls the process “statistical photography” that presents “what is really there -every picture from beginning to end.” 
"A camera is a tool for learning how to see without a camera."
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