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“… That Hayward managed in the hearing to maintain a certain narcotized composure probably had less to do with actual narcotics (though, hey, you never know) than with his understanding that what he was enduring was a ritualized necessity. Like the Obama White House, Hayward’s company wanted to turn last week into an “inflection point,” a chance to pivot to a better place regarding the crisis in the gulf. For the administration, Obama’s Oval Office address and meeting with BP’s bosses were designed to show that the president has a handle on the disaster and a plan to cope with it. For BP, the agreement to put $20 billion into a damage-payment fund, the decision to forgo issuing dividends, and Hayward’s turn on the Hill were meant to blot out its recent PR malfunctions—and cast the company in a newly responsible and contrite light.” |