“A lot goes on across the company to prepare for this event, and I along with the Communication Design team played a large role in the aesthetic direction of this years event. We started working on it in January (the conference was in April) talking with Mark Zuckerberg and Chris Cox about the conceptual direction and what they wanted to communicate. We ended up talking a lot about personal identity and the transformative power of a unified open graph of the world. After these initial conversations and some logistical planning of the deliverables we would need to produce, we started putting pen to paper and trying to figure out how we could visually communicate the things we wanted to say. Along with personal identity and the open graph it was really important to Mark that this event feel closer to our internal culture and our Hackathon events so we spent a lot of time thinking about materials, signage, decoration, and furniture. There was a lot to get done, but at the same time it was critical that we put a high level of care and craftsmanship into every aspect of the event.” (via f8 Conference | The Graphic Works of Bernard Barry)