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“… One group was given the lists in 16-point Arial pure black font, which is generally regarded to be easy and clear to read. Continue reading the main story The alien test An extract from the Princeton University test The text at the top is in Arial; the bottom is in Comic Sans MS Volunteers were able to remember more when the information was written in the bottom font, or in the Bodoni MT font Source: Princeton University The other had the same information presented in either 12-point Comic Sans MS 75% greyscale font or 12-point Bodoni MT 75% greyscale. The volunteers were distracted for 15 minutes, and then tested on how much they could remember. Researchers found that, on average, those given the harder-to-read fonts actually recalled 14% more. They believe that presenting information in a way that is hard to digest means a person has to concentrate more, and this leads to “deeper processing” and then “better retrieval” afterwards.”
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