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“The model for many of these developments is Prairie Crossing, a community built around a 100-acre organic farm in Grayslake, Ill., north of Chicago. When it was launched in 1992, the concept was so novel that Prairie Crossing didn’t need a marketing budget; it coasted on free publicity generated by reporters who came to see this strange new suburb. In recent years, Prairie Crossing has morphed from oddity to inspiration. Its developers have fielded so many queries from firms considering similar projects that they organized a two-day seminar last fall.”
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