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“Keith made a number of key points in his talk. The web, he said, comprised of HTML, delivered over HTTP, with one-way hyperlinking in the form of URLs. He claimed that native apps broke this model, mainly because you couldn’t link to them in any universal way. Even if an app does support a URL scheme, linking to it will only work on devices that both support the app and have it installed, whereas web sites will work anywhere (in principle) …”
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